The goal for this project with Azzip Pizza was to create a fun, collectible experience around their 2025 Pizza of the Month Club. Each specialty pizza was represented by its own custom tarot style card, designed to feel unique to each month while still working together as a full set.

The cards doubled as coupons, allowing customers to pay one discounted price up front and redeem each month’s pizza for free. I also designed the packaging and supporting coupon pieces to make it feel like a complete product. Although the concept was ultimately scrapped after printing due to customer concerns, it was a strong creative exploration and a fully realized system from concept through production.